Social media is everywhere - its ubiquitous use now touches nearly every facet of human life. In the healthcare industry specifically, users of social media must always be aware of the fine line between proper and improper information... (Read More)
Do businesses really still need a blog?
The answer is an absolute yes. Blogs are still a great way to connect with readers, engage them in your product and information, and get them curious. In this digital world, content marketing is playing a... (Read More)
Images, how important are they? We live in a visual society and are constantly bombarded by pictures in advertisements, on television, even as we drive down the street. But when it comes to social media, do images actually help boost your posts? Or... (Read More)
If there's one thing that's always changing, it's the norms and rules of social media marketing. Nonetheless, there still remain some persistent problems that some marketers can't seem to give up on. If you're concerned about potentially driving... (Read More)
Let's see if any of this sounds familiar: your content team has just written the most amazing blog post. It's been published on your site and promoted via social media. But, alas, nobody is reading your blog post. |
If this has happened to you... (Read More)
Losing respect — and potential customers — is frighteningly easy online. Sadly, unprofessional content and pages are all too common on social media.
Imagine showing up to an interview only half dressed. How inappropriate and unprofessional... (Read More)
If you’re looking for a powerful marketing strategy that’s easy to do, look no further than personalization. Tailoring your messaging to individuals makes you very appealing to customers.
Here are three ways to do it.
First, personalize... (Read More)
Keeping your business relevant online can be one of the more challenging and costly ways to attract a new audience, but it's also one of the best and most effective. Transitioning your budget from traditional advertising to new digital platforms and... (Read More)
Most businesses see the importance of social media but don’t have the time or the resources to conquer them all. Here's a little cheat sheet:
Everyone should be on Facebook, no matter what field of business you're in. It has the... (Read More)